Apple is making it easier for podcasters to get their subscription exhibits onto its platform. Creators on choose podcast distribution platforms like Acast and Libsyn will quickly have the ability to routinely add their premium exhibits onto the Apple Podcasts app as a substitute of getting to publish it episode by episode by way of Apple’s platform.
At the moment, those that supply subscription exhibits by way of the Apple Podcasters Program have to publish episodes by way of Apple Podcast Join. The corporate says that its new Delegated Supply system will permit creators to skip that additional step and publish exhibits on Apple straight from their host’s dashboard. Along with Acast and Libsyn, the preliminary group of associate hosts contains Buzzsprout, Omny Studio, RSS.com, Blubrry, and ART19. The characteristic is meant to launch “this fall.”
The brand new distribution characteristic can even apply to free exhibits, that are distributed by RSS feed. Even with the brand new distribution system, podcasters providing subscriptions will nonetheless have to pay for the Apple Podcasters Program, which prices $19.99 per yr.
Apple Podcasts spokesperson Zach Kahn mentioned that the brand new characteristic isn’t meant to compete with Spotify’s Anchor, which permits creators to host and distribute subscription exhibits straight onto Spotify. The intent, he mentioned, is to create a extra open podcasting ecosystem so open that Anchor and Megaphone, additionally owned by Spotify, may develop into Delegated Supply companions if the corporate selected to take action. Spotify didn’t reply to request for touch upon whether or not it could.
Spotify already has its personal associate hosts which have streamlined publishing for subscription exhibits by way of its Open Access program, together with Supercast, glow.fm (which is owned by Libsyn), and Apple associate Acast. (Observe: Vox Media can also be a associate in Spotify’s Open Entry program).
Apple introduced a brand new characteristic for podcast listeners as nicely. A brand new software program replace for iPhones, iPads, and Macs will permit customers to specify what number of podcast episodes they need to preserve downloaded within the app for offline listening, with choices like “five latest episodes” or these revealed within the “last 14 days.” Older episodes that weren’t manually downloaded will probably be routinely eliminated. The brand new downloads configuration probably solves a giant annoyance for heavy podcast listeners who can shortly rack up downloads that eat their system’s storage.