AT&T TV and its defunct AT&T TV Now sibling will formally change into DirecTV Stream, a brand new unified service spun out of a deal between TPG Capital and AT&T for the telecommunication large’s streaming properties.

DirecTV started updating AT&T TV and AT&T TV Now clients of the change on August 14th. On the welcome screens of each providers’ cellular apps, subscribers had been knowledgeable that the change would formally happen on August twenty sixth, a spokesperson confirmed to The Verge. DirectTV Stream rebrands AT&T’s providers acquired within the TPG Capital deal, which didn’t embody HBO Max. (WarnerMedia, residence to HBO Max, is ready to merge with Discovery in mid-2022.)

Picture: DirecTV

In line with an organization news release, “AT&T satellite, streaming or IP video customers will automatically keep their video service, any bundled wireless, internet or HBO Max services, and associated discounts with no action needed.”

AT&T TV launched final 12 months as the corporate’s premium TV streaming expertise. AT&T TV Now, the corporate’s skinny streaming bundle, technically turned AT&T TV earlier this 12 months, and new clients may now not join Now. (The corporate said at the time that AT&T TV Now clients would nonetheless be capable of entry their accounts, nonetheless.)

If all of this sounds needlessly complicated, it’s. Hopefully, this would be the final vital branding change that AT&T’s current or future streaming clients see for some time.


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