Listed here are some information. Mattel promoted a brand new toy Barbie automobile on Wednesday by displaying off a full-size mockup on the 2021 LA Auto Present. The mockup was, based on Roadshow, based mostly on an all-electric Fiat 500e. Not lengthy after, Mattel’s inventory pared back early-morning losses and completed the day’s buying and selling barely within the inexperienced.

Now, are these issues associated? In all probability not. However weirder issues have occurred, particularly these days. Hertz introduced a cope with Tesla and employed Tom Brady to make commercials, after which Elon Musk said the deal wasn’t done. Rivian passed every automaker in market cap except for Toyota and Tesla regardless of solely transport a couple of electrical pickup vans. Startups like Faraday Future, Canoo, and Lordstown Motors have collectively raised billions of {dollars} despite the fact that they gained’t promote vehicles till subsequent yr at greatest.

The humorous factor is we’re not likely so far off from a world the place Mattel might attempt to “make” and promote a (restricted run) real-life Barbie EV. Conventional suppliers like Magna and newcomers like Foxconn are creating electrical car platforms that should be simply adaptable to totally different cabins, or “top hats,” so among the hardest work is already finished. The truth is, Fisker Inc., which confirmed off its electrical SUV a couple of hours earlier than the Barbie automobile debuted, is already doing this. It has taken a particularly “asset-light” strategy by outsourcing its manufacturing to Magna (and also will do the identical with Foxconn) and is as an alternative way more targeted on design and in-car expertise.

If we’ve discovered something from the final two years of bizarre cash information, it’s that even when the technical and logistical limitations to an in any other case arduous concept at the moment are decrease, there are nonetheless far simpler methods to do some monetary shenanigans if that’s actually the aim. The truth is, it appears really easy at occasions that firms commonly now discover themselves tripping over a brand new, larger inventory worth — sort of like what in all probability occurred with Mattel on Wednesday.

By no means thoughts all that, although, as a result of now I’m going to spend the remainder of the day desirous about what it might appear like if Mattel spun out its new Barbie EV division and merged it with a SPAC.


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