Cowboy, one in every of Europe’s premier makers of electrical commuter bikes, is now providing a cell assist service in 22 cities with extra to comply with; 14 within the EU and eight within the US the place Cowboy solely just lately arrange operations.

Cowboy Care costs €20 / £20 / $20 a month and covers cleansing the bike, tightening screws, changing elements, and fixing flat tires wherever homeowners may be. It launches simply in time for shipments of the much-anticipated Cowboy 4 and 4ST e-bikes. After some delays to the unique September goal, the latest Cowboys will start deliveries subsequent week to individuals who received their preorders in early, based on Adrien Roose, co-founder and CEO of Brussels-based Cowboy.

An infinite variety of Cowboy Care appointments will be scheduled within the Cowboy app.
Picture: Cowboy

Cowboy Care appointments — damaged down by upkeep, restore, and flat tire fixes — will be booked in Cowboy’s iOS and Android apps. A skilled technician, employed by Cowboy, is then dispatched to fulfill the proprietor to take care of no matter request they may have. Cowboy notes that care is limitless, “the technician comes to the rider as many times as they need us there.”

In-home repairs are usually not new for Cowboy. As Roose defined throughout a telephone interview with The Verge at the moment, the corporate already dispatches technicians to properties for guarantee repairs. Cowboy Care subscriptions lengthen that mannequin to incorporate upkeep providers like cleansing the body, belt drive, and brakes; tightening the belt, bolts, and screws; topping-up the tire strain; servicing brakes; top-to-bottom checkups; and fixing flat tires.

Elements wanted to interchange brake pads, tires, and interior tubes are included within the subscription value. Nevertheless, out-of-warranty repairs like snapped belt drives, busted motors, and batteries which have reached finish of life are usually not at present lined.

Cell assist is a serious new battleground for direct-to-consumer e-bike firms like Cowboy, Rad Energy, and VanMoof, every of which have raised hundreds of thousands to construct out their networks of roaming technicians. Buying an e-bike over the web can save the client cash, however bypassing conventional bike retailers can imply boxing up your e-bike and delivery it again throughout the globe for repairs. That’s very true for e-bikes from makers like Cowboy and VanMoof that use giant numbers of customized elements, as a substitute of the off-the-shelf elements present in commodity e-bikes.

Cowboy Care is accessible now within the European cities of Amsterdam, Berlin, Hamburg, Paris, London, Gent, Munich, Brussels, Cologne, Antwerp, Rotterdam, Dusseldorf, Utrecht, and Frankfurt. It’ll be stay within the US cities of San Francisco, New York, Los Angeles, Chicago, Washington, Seattle, San Diego, and Portland in time for the primary US shipments of the C4 and C4ST to reach in January 2022.


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