After buying Enhance Cellular as a part of the Dash and T-Cellular merger in 2020 and snapping up Republic Wi-fi for its 5G community earlier this yr, Dish is lastly prepared to show Enhance Cellular into the fourth wi-fi service that the FCC envisioned.

Its opening salvo? The satellite tv for pc tv supplier is introducing an unique price range 5G cellphone for Enhance Cellular’s pay as you go clients.

The Celero5G is a “custom-built phone” for Enhance Cellular, in keeping with its spokesperson. Similar to T-Cellular’s Revvl or AT&T’s Radiant, it has distinctive branding that you just received’t discover wherever else. For a service that’s attempting to increase its consumer base, that is definitely an uncommon strategy to get there. In any case, most different carriers attempt to dangle the most recent flagship telephones from Apple and Android to lure you to join their costly post-paid service plans, just like the deluge of “free” iPhone 13 affords from the Huge 3 carriers.

“With LG leaving the mobile device market and creating seismic shifts in the supplier landscape, we saw an opportunity,” mentioned a Enhance Cellular spokesperson. “The departure of LG left a significant hole in the Boost lineup. Celero5G is the response to fill that hole.”

Not a lot is understood about this 5G cellphone for the time being moreover the actual fact its title, Celero5G, is impressed by the “Latin word for speed.” In response to the press launch, the cellphone has a 6.52-inch show, 4 cameras, 36 hours of battery life, 4GB RAM, a microSD card slot, and 64GB of inner storage — all respectable specs for a price range cellphone. Just like the sub-$300 OnePlus Nord N10 5G, this cellphone might be powered by the identical Qualcomm Snapdragon 690 5G chip that makes 5G connectivity doable at this value level. It additionally has a 4,000 mAh battery and 15W quick charger so you need to have the ability to recharge your cellphone rapidly once you run out of energy.

Judging by the press supplies that Enhance Cellular supplied, it seems just like the Celero5G has an iPhone-like metallic trim across the cellphone, and a glass again, that are somewhat upscale touches for a cellphone of this class.

The very best half about this cellphone is the plan. For those who pre-order the Celero5G by October 31, 2021, you’ll get 12 months of free limitless discuss, textual content, and information service from Enhance Cellular. In fact, it’s not fully limitless: you may be downgraded to 2G after burning by way of 35GB of information, but it surely’s nonetheless a lot to make use of comfortably. Dish and Enhance Cellular will even provide you with a free case on your $279 Celero5G 5G cellphone.

Signing up and holding current Enhance Cellular clients with the Celero5G will be the best a part of realizing Dish’s 5G goals. Its largest problem will probably be to construct out and supply nationwide protection to its 5G service — a challenge that’s rather more costly and difficult than releasing an unique 5G cellphone.

Correction, September thirtieth, 2021, 12:24PM ET: An earlier model of this text incorrectly mentioned the Celero5G cellphone prices $280 somewhat than $279, and included a quote that was not within the ultimate launch.

Replace, September thirtieth, 2021, 12:24pm ET: Added in additional particulars just like the Celero5G’s battery dimension and charger.

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