Niantic has launched particulars of Pokémon Go’s upcoming Ed Sheeran collaboration in a new blog post, slightly over a day after first teasing the stunning crossover. The occasion kicks off on November twenty second at 2pm ET (11am PT), and can run for slightly over per week till November thirtieth. The principle characteristic seems to be a efficiency of some kind from Ed Sheeran, although what kind it will take (a pre-recorded video? A digital Ed avatar?) isn’t in any respect clear.

Niantic says the efficiency will embody songs from Sheeran’s new album, titled = (sure, the identify of the album is the equals signal), and that it’ll be accessible from the Information part of the Pokémon Go app. Proper now, this part is only a information feed of bulletins and weblog posts, so this doesn’t supply a lot of a touch about what form the efficiency will take.

With the occasion, Niantic seems to be making an attempt to comply with within the footsteps of Epic Video games, which has provided a lot of in-game music occasions in Fortnite over time from artists like Travis Scott and Ariana Grande. Epic has cited popular culture occasions like these as a key a part of its try to increase Fortnite from a recreation right into a metaverse-style social house, and Niantic hasn’t been shy about its personal metaverse plans.

In addition to Sheeran’s efficiency, the occasion can even embody extra typical Pokémon Go gameplay components. Numerous water-type pokémon and the particular sunglasses-wearing number of Squirtle will likely be obtainable to catch (“Ed always chooses the water-type pokémon as his first partner” you see), and there’ll even be a branded = sweatshirts you’ll be able to equip your avatar with. Over the course of the week, Ed Sheeran’s music “Overpass Graffiti” can even play through the evening in-game.

In-game occasions like these are large enterprise for Niantic. This year’s Go Fest event, which came about in July, reportedly introduced in round $21 million in income over the course of two days, based on analytics agency Sensor Tower, Eurogamer reported.


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