Instagram’s standalone messaging service Threads will stop to exist by the tip of 2021, Meta has confirmed to TechCrunch. The app will show a discover prompting customers to return to Instagram beginning November twenty third.
Threads was an identical thought to Fb Messenger — it allowed customers to ship and obtain Instagram DMs in a devoted messaging interface outdoors of the principle app. It had a set of quirky options, together with automated statuses that the app may set for you based mostly on what your telephone was doing. All of these instruments will likely be obtainable in Instagram itself by the point Threads shuts down, the corporate mentioned in a press release to TechCrunch.
Meta can be within the strategy of consolidating its many messaging platforms. Messenger and Instagram now each assist cross-platform messaging, and the corporate has mentioned it intends to include WhatsApp as nicely. Threads — an app solely related to Instagram — might make much less sense the extra the strains blur between Instagram, Messenger, and WhatsApp.
Nevertheless it’s additionally the case that not a heck of lots of people have been utilizing Threads to start with. The app had simply over 200,000 customers as of final 12 months, which is a tiny share of Instagram’s billion-plus consumer base. Meta tried quite a few issues final 12 months — it redesigned the app solely and expanded its use instances from simply the shut mates checklist to all customers — but it surely appears they weren’t sufficient to reserve it.
Reached for remark, Instagram spokesperson Christine Pai supplied the next assertion to The Verge: “We know that people care about connecting with their close friends, and we’ve seen this particularly over the past few years with the growth of messaging on Instagram.” Pai added, “We’re now focusing our efforts on enhancing how you connect with close friends on Instagram, and depracating the Threads app.”
Up to date November seventeenth, 4:36M ET: Added assertion from Instagram.