Embracer Group has launched into an acquisition spree in the present day that features Restricted Run Video games, Tripwire Interactive, and the IP rights to Lord of the Rings and The Hobbit. There are 5 acquisitions in complete in the present day, alongside a sixth undisclosed deal for an organization within the PC and console gaming house.

The Lord of the Rings and Hobbit rights imply Embracer now has management over films, video video games, board video games, merchandising, stage productions, and even theme-park rights for the Tolkien fantasy franchises. This consists of Amazon’s very large and costly tackle Lord of the Rings that can debut on Prime Video on September 2nd. Embracer notes that it may even discover “additional movies based on iconic characters such as Gandalf, Aragorn, Gollum, Galadriel, Eowyn and other characters from the literary works of J.R.R. Tolkien.”

Embracer is a big publishing group that not too long ago acquired large names like Tomb Raider, Deus Ex, and Thief, and already operates greater than 100 studios together with Borderlands developer Gearbox, Saber Interactive, and THQ Nordic. Saudi Arabia not too long ago purchased a $1 billion stake in Embracer, round 8 % of the corporate’s shares.

May we ultimately see a Gandalf film?
Picture: Tolkien Enterprises, Inc. / New Line Cinema Company

Embracer’s addition of Limited Run Games opens the door to extra bodily video games throughout its studios and video games, as Restricted Run is well-known for collector’s editions and it typically permits smaller builders to have the ability to create bodily copies of their video games. Tripwire is thought for Killing Ground, Maneater, and Rising Storm. The massive publishing group additionally introduced in the present day the acquisition of residence karaoke system Singtrix and Teardown developer Tuxedo Labs.

Embracer has been quietly constructing its large publishing group, and it additionally owns comics and leisure model Darkish Horse. “I am pleased to welcome an amazing group of entrepreneur-led companies to the Embracer family and to extend our portfolio with some truly remarkable IPs and franchises, including The Lord of the Rings,” says Embracer co-founder and CEO Lars Wingefors in an announcement. “It is encouraging that our group has become a natural and preferred buyer of creative, growing and profitable companies within Gaming and Entertainment.”

The 5 acquisitions introduced in the present day are round $577 million in complete upfront prices, and there’s even a sixth secret buy that Embracer isn’t disclosing but. “Embracer has entered into agreement to acquire another company within PC / console gaming that, for commercial reasons, is not disclosed today,” explains a financial filing. “The purchase price for this un-disclosed acquisition is in the range of being among either third or fourth largest of the transactions.”

Embracer’s shopping for spree comes months after its deal to amass Sq. Enix’s three main Western sport studios, and amid large acquisitions throughout the gaming business. Sony acquired Future developer Bungie for $3.6 billion, and Take-Two spent $12.7 billion on FarmVille maker Zynga. Microsoft can also be within the technique of its large Activision Blizzard acquisition for $68.7 billion.


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