Once I was 11, I keep in mind seeing a bizarre business on tv. In the course of the business break of a Slamball rerun (remember Slamball?) on Cartoon Community, I noticed an AIDS consciousness advert. It was made particularly for teenagers, and it was accompanied by an annoying rap. I distinctly keep in mind the refrain: “What do you know about AIDS?!” It’s been caught in my head for years. I suppose you’re anticipating me to hyperlink the business I’m describing, proper? Properly, I can’t, as a result of I’ve by no means discovered it. I’ve by no means even seen it talked about on-line. This business is what’s generally known as “lost media.”

On-line, there’s a misplaced media group devoted to preserving every thing from unaired tv pilots to unreleased online game prototypes. Presently, the misplaced media group exists on each YouTube and the Lost Media wiki, an archive of 1000’s of misplaced media matters. LSuperSonicQ is a widely known member of the misplaced media group and has many movies overlaying misplaced media matters such because the Johnny Bravo pilot and unreleased My Chemical Romance songs. His fascination with misplaced media began on YouTube.

“I knew nothing about lost media at all until I watched a video from this other kind of lost media YouTuber,” stated LSuperSonicQ. “His name is blameitonjorge. And this is like, back in 2015… It was like, top 40 lost or banned episodes of kids TV shows.” LSuperSonicQ watched the video, and from that time on, he stated, he was “hooked.”

Misplaced media searches can take a very long time, relying on what’s being wanted and whether or not there are any problems, equivalent to nondisclosure agreements, individuals leaving jobs, or creators simply not remembering previous initiatives. LSuperSonicQ took months to seek out the lost pilot for the TV show Kappa Mikey, which aired on Nicktoons Community within the mid-2000s. This misplaced pilot was made as a way to pitch the present to MTV. LSuperSonicQ was in a position to contact the creator of the present and persuade him to upload that original pilot to YouTube. He now considers this his favourite piece of misplaced media. Plus, the search was a very good studying expertise for him.

“That was a really, really big deal, when that happened,” stated LSuperSonicQ. “It was my longest-lasting media search at the time, and I learned a lot of techniques in that search that I have applied to future searches and how I go about contacting people and trying to find stuff. So it was a really, really big turning point in my own personal lost media journey.”

Not all searches finish in success, however they’ll nonetheless be entertaining, since misplaced media is all concerning the search and why the media grew to become misplaced within the first place. YouTuber Bobdunga lately dove into the world of misplaced media in her hunt for the Imply Women online game, chronicling her search in a two-part Youtube documentary. The Imply Women sport was at all times seen as a thriller by the misplaced media group, however most didn’t appear too occupied with fixing it. “I feel that a lot of that had to do with the fact that the game was inherently deemed as shovelware right off the bat,” stated Bobdunga. The 2000s featured many licensed video games that have been created simply to money in on the recognition of an upcoming movie launch. “This was especially common for ‘girl games,’” stated Bobdunga. “I think a lot of people behind the scenes didn’t have that good of a grasp at what girls liked in gaming.”

For her, Imply Women was extra than simply one other “girl game.” “What really drew me to wanting to dive into Mean Girls was mainly because it was such a hot-button lost media topic that was surrounded by so much confusion and misinformation,” she stated. “I think it was my want to dissect all of it, even if I didn’t come out finding the actual game, that really drew me into the project.”

She advised me this was her first time creating YouTube content material about misplaced media, however not her first expertise with it. “I’ve always been very partial to both true crime and lost media videos,” she stated. “They seem to fit together really well, because they both share an ominous, almost storytelling-like atmosphere. And a lot of the time, the narrator will have a really calm or even creepy voice to further immerse the viewer. There’s something inherently spooky about lost media, especially in a digital age where we feel we can find everything.”

After months of looking, she ultimately discovered it. An nameless supply despatched her the sport’s ROM file after viewing the primary a part of her documentary. Since then, she has lately uploaded footage of the game to her YouTube channel.

Fanatics see misplaced media as a approach to protect historical past, even when it’s one thing as obscure as a canceled online game or misplaced TV pilot. “Not everything has such a strong digital footprint, and it’s important to preserve all types of media, whether it be physical or digital,” stated Bobdunga. “It isn’t only a nostalgic memory for some but the media in question could also act as a small glimpse into what the world was like when it was produced.”

LSuperSonicQ took an identical stance. “It has to do with pop culture. It has to do with, you know, what people were interested in at the time it was made. And there’s lost media that goes all the way back to the 1920s. They’re silent films that are lost for people to look for. And it goes all the way up to the 2010s and 2020s. By being able to preserve and archive and document that kind of thing, I really think, in a way, it really helps the historical aspect of our culture and where we came from.”

With out the work of the misplaced media group, these components of our tradition and historical past could be misplaced to time. Within the digital age, it has change into more durable for media to get misplaced, since virtually every thing is on-line, however it’s nonetheless a risk. If corporations don’t do their half by making their older media simply out there, then it’s as much as the followers to do their half and protect historical past.

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