Video sharing website OnlyFans, finest identified for its creators’ grownup movies and photographs, will prohibit sexually specific content material beginning October 1st. First reported by Bloomberg, the corporate says it’s making the modifications due to stress from its banking and fee supplier companions, although a BBC investigation discovered that the corporate had been lenient on creators who had posted unlawful content material.

“In order to ensure the long-term sustainability of our platform, and to continue to host an inclusive community of creators and fans, we must evolve our content guidelines,” OnlyFans mentioned in a press release emailed to The Verge.

Creators on the platform will nonetheless be allowed to publish nude photographs so long as they adjust to the positioning’s acceptable use policy. Extra info will likely be out there within the coming days, the corporate added: “OnlyFans remains committed to the highest levels of safety and content moderation of any social platform.”

Nevertheless, according to the BBC, the positioning’s moderation hasn’t been as much as that customary. It experiences {that a} “compliance manual” instructed staff to provide customers three strikes, even when the content material that was being eliminated was unlawful. The BBC additionally experiences that extra profitable accounts, which had a bigger subscriber base, had been dealt with by a separate staff and given further warnings after they broke the positioning’s guidelines.

OnlyFans claims greater than 2 million creators — who it says have earned greater than $5 billion on its platform — and 130 million customers. Final yr, the positioning generated $2 billion in gross sales (of which OnlyFans receives a 20 p.c lower).

The corporate is looking for buyers at a valuation of greater than $1 billion however has had issue attracting buyers, according to a report from Axios, primarily due to the proliferation of porn on the positioning (Axios notes the corporate didn’t point out pornography in any respect in its pitch deck to buyers).

Regardless of its means to attract eyeballs, and the safer setting it gives intercourse employees, on-line porn is a tough promote for buyers. Recall that as Verizon ready to promote Tumblr to Automattic, the running a blog website completely banned grownup content material in 2018, a extremely controversial transfer on the time.

Together with the announcement about sexually specific content material, OnlyFans printed its first monthly transparency report for July on Thursday, “as part of our commitment to safety and transparency.”

Up to date 9:40PM ET: Added details about the BBC’s investigation into OnlyFan’s moderation practices.


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