We not too long ago wrote how Panasonic perhaps went slightly overboard with wacky promotional pictures for its new SoundSlayer wearable gaming speaker. Enjoyable, proper? Right here’s one thing much less amusing: it seems that Panasonic couldn’t be bothered to take precise images of its product on precise human beings, so it digitally inserted them into royalty-free footage from Shutterstock and Getty Pictures. After which, it seems to have completed one thing worse: stick a white man’s head on a Black man’s physique, altering his pores and skin tone to match.

Let’s begin with the much less egregious instance. Right here’s Panasonic’s picture of its headset blowing a gamer’s thoughts:

Picture: Panasonic

If you happen to kind “nerdy gamer” into Shutterstock, it’s the very first consequence.

Screenshot by Sean Hollister / The Verge

There’s no query this picture from Lasse Behnke is the one Panasonic used — however the mannequin positive isn’t carrying a Panasonic neck speaker. (It’s additionally not clear why the DualShock 4’s mild bar has been edited out.)

Okay, now for the ugly one. First, the picture Panasonic offered alongside its new product, and beneath it, the unique picture.

Picture: Panasonic

“Young African American man eating pizza, drinking beer and playing video games.”
Picture: blackCAT (Getty Pictures)

These would possibly seem like very totally different individuals, however that’s the modifying at work — they clearly have the identical arms, the identical shirt (with the identical precise creases), the identical arm definition, and the identical throat, in the identical posture. Somebody took the Black man’s physique, caught a white man’s head on prime, lightened his pores and skin, and altered the colour of his sport controller and his shirt.

Whose head is on whose physique, although? There’s little query that it was the Black man whose id bought erased, as a substitute of the opposite approach round. I took a have a look at the EXIF information in Panasonic’s image, and it reads: “Young African American man eating pizza, drinking beer and playing video games.” Not solely is that the precise title of the Getty Picture above, the EXIF additionally mentions Getty Pictures and photographer blackCAT, and so it’s extraordinarily seemingly Panasonic began with the Black man’s picture.

It’s much less clear whether or not something would truly prohibit Panasonic from modifying the pictures on this approach, or whether or not the unique photographers and fashions have any say in any respect — whenever you purchase a royalty-free picture on these platforms, you purchase the flexibility to freely use and modify it, with out having to barter with the artist.

And whereas Shutterstock’s license settlement does say prospects might not “Portray any person depicted in Visual Content (a “Model”) in a approach {that a} cheap individual would discover offensive,” Getty Pictures doesn’t appear to have any related phrases. Getty’s restrictions are primarily round “editorial” content material, in order that journalists’ images of real-world information occasions aren’t utilized in promoting or endorsements.

After we introduced these pictures to Panasonic’s consideration yesterday afternoon, it pulled each promo picture that includes a human being from its picture distribution folder for this product. As of this morning, a consultant instructed The Verge that it’s nonetheless wanting into the matter however didn’t supply a timetable for a response.

It’s not the primary time a tech firm has changed a Black man’s head with a white one in a promotional picture, by the best way: Microsoft was caught doing it on its Polish website in 2009.


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