Qualcomm is trying to severely beef up its PC processors, with the corporate asserting plans for a next-generation Arm-based SoC “designed to set the performance benchmark for Windows PCs” that might have the ability to go face to face with Apple’s M-series processors.

Dr. James Thompson, Qualcomm’s chief know-how officer, introduced the plans for the brand new chips on the firm’s 2021 investor day occasion, with the purpose of getting samples to {hardware} prospects in about 9 months forward of product launches with the brand new chip in 2023.

The brand new chip will likely be designed by the Nuvia group, which Qualcomm had purchased earlier this 12 months in an enormous $1.4 billion acquisition. Nuvia, notably, was based in 2019 by a trio of former Apple employees who had beforehand labored on the corporate’s A-series chips.

The corporate is making large guarantees, too: along with providing competitors to Apple’s stellar M-series chips (which energy its newest MacBook Professional and MacBook Air laptops and iMac and Mac Mini desktops), Qualcomm is aiming to steer the sector for “sustained performance and battery life,” too. Moreover, Qualcomm promised that it could be scaling up its Adreno GPUs, too, with the purpose of providing desktop-class gaming capabilities for its future PC merchandise.

Qualcomm has tried to interrupt into PC chips earlier than, with merchandise just like the Snapdragon 8cx line of processors and its partnership with Microsoft on the Floor X’s SQ1 and SQ2 chips. However the place Apple’s Arm-based chips supplied a revolutionary expertise of energy and battery life when it launched the M1 lineup final 12 months, Qualcomm’s PC efforts have been lackluster up to now.


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