On the primary day of CES 2022, Samsung opened up the digital doorways to its My Home metaverse expertise. The corporate constructed a customizable digital residence accessible via the Zepeto app — a metaverse platform. With the variety of COVID-19 infections reaching new highs, many corporations pulled out or downsized their bodily presence for CES this yr — making digital choices like livestreaming a sales space from a cellphone or, on this case, a metaverse sales space, alternative routes to share merchandise.
The issue is, nobody requested Samsung for this metaverse expertise. Particularly not the audience the corporate’s press launch acknowledged that is for — millennials and zoomers. Simply check out the press release making an attempt to promote the thought; I’m imagining this pitch from an worker phrase for phrase in a Zoom name to Samsung executives:
You’ve possible heard of the metaverse earlier than. It’s not a fad, however a well-established development of the longer term. With on-line communication constantly evolving, the metaverse has created new industrial, social and cultural values. Millennials and ‘zoomers’ (members of Gen Z) are utilizing this digital house to undertaking identities which might be completely different from actuality, and have created a brand new world of experiences via energetic interplay.
Samsung started this metaverse partnership with Zepeto developer Naver Z again in August of final yr with the platformer game-like Galaxy Home expertise that options members of BTS. However the CES model opts for extra of a Second Life expertise: gamers can stroll round a fenced yard and enter a customizable residence full of Samsung merchandise just like the Freestyle projector, Bespoke vacuum cleaner, and The Body TV.
You begin off within the entrance yard of the home, the place you’ll be able to work together with different folks and in addition go to completely different properties. Totally different partitions, decor, and finishes can be found, however the precise format of the house stays the identical for everybody. You enter the entrance door into the lounge, flip proper into the kitchen that has colourful Bespoke home equipment, then take one other proper to what appears to be an open-concept laundry room, and at last transfer down the corridor with the workplace, bed room, and toilet. There’s additionally a complete entrance and yard, however you’ll be able to’t do something apart from sit down in a couple of locations and sit on prime of a treehouse (which you annoyingly can’t even enter).
I totally anticipated this expertise to have a number of product info — like an precise CES sales space — however the makers of this Samsung’s expertise apparently needed the merchandise to stay low-key and give attention to how Instagram-ready your imaginary residence can look. You possibly can decide up the Bespoke Jet vacuum and run round with it, stand in entrance of an air air purifier and benefit from the breeze, and play video video games on the unknown mannequin TV in the lounge or on a curved Samsung monitor within the workplace.
I do want Samsung made its CES expertise on Zepeto extra just like the earlier Galaxy House experience from August. That felt extra like a product showcase and extra CES-like than this My Home expertise. I visited the outdated expertise as nicely — the place I’m challenged to do some Mario Galaxy-style platform leaping to the highest of a House-themed world so I can take a selfie with Jin from BTS. It was rather more partaking than strolling into a toilet within the My Home expertise — the place you’ll be able to brush your enamel however not do anything.