Weekly Shonen Soar continues to be Japan’s hottest manga journal, however this yr its distribution dropped to its lowest numbers because the early Seventies.
All through the 2021 fiscal yr (from October 2020 to September 2021), Weekly Shonen Soar averaged 1,422,766 copies per week in distribution. Whereas nonetheless considerably larger than the gross sales of any American comics, that is considerably under the typical of 1,559,000 copies per week the journal loved all through 2020. Distribution in 2021 was at its lowest between July and September, falling to 1,371,818 copies per week. Weekly Shonen Soar‘s gross sales peaked in 1995, with 6.53 million copies per week in distribution.
Weekly Shonen Soar‘s two main opponents for the teenager boy demographic, Weekly Shonen Journal and Weekly Shonen Sunday, skilled smaller however comparable declines in gross sales this yr. Weekly Shonen Journal‘s circulation went down from 610,661 copies per week in 2020 to 530,326 copies per week in 2021, whereas Weekly Shonen Sunday fell from 227,979 copies per week to 198,542 copies per week, that are the bottom numbers within the journal’s historical past.
Declining gross sales of bodily manga magazines might be partly attributed to the rise of digital manga. Shueisha’s Shonen Soar line already has a stronghold on this subject with its on-line Shonen Soar+ service, which has an lively weekly readership of round 2.5 million customers. Weekly Shonen Soar can be distributed on digital retailers like Amazon, which do not launch as a lot info on gross sales and readership.
The particular scenario of Weekly Shonen Soar in 2021, nonetheless, may be thought-about the results of most of the journal’s greatest latest hits coming to a conclusion in 2020 and the publication’s incapability to search out any equally profitable replacements. 2020 noticed the publication of the ultimate chapters of the long-running volleyball manga Haikyuu, the fantasy thriller The Promised Neverland and, maybe most importantly of all, the breakout hit Demon Slayer. Chainsaw Man, one other rising fan favourite, completed its first half at the beginning of 2021 and can be releasing Half 2 on-line through Shonen Soar+. With the likes of My Hero Academia, Dr. Stone, and even One Piece set to conclude over the brand new few years, the strain is on for Shueisha to search out the following massive factor.
Whereas manga journal gross sales are down, nonetheless, the manga market as a complete improved its gross sales in 2021. The recognition of Demon Slayer has contributed to this progress, because the sequence continues to be promoting hundreds of thousands of copies over a yr after the story concluded in Weekly Shonen Soar.