Snapchat is including one other approach for creators to earn money. The app is launching a characteristic known as Highlight Challenges, which is able to reward a handful of creators every week for making movies utilizing particular Lenses, doing sure actions, or taking part in a selected sound contained in the app’s TikTok competitor, Highlight.

Round three to 5 creators will probably be awarded money for every problem, with the winners being chosen from among the many most-viewed eligible movies. Snap says the minimal cost will probably be $250, however prizes will “typically range from $1k to $25k.” There’ll be a number of challenges each week.

The challenges supply a brand new approach for Snap to incentivize customers to make movies for Highlight — and it does so in a approach that provides the corporate loads of management. It could actually enhance sure developments or attempt to encourage several types of content material than folks would sometimes make. That would assist because it tries to distinguish Highlight from TikTok and provides folks a motive to maintain coming again to seek out one thing new.

It’s additionally a possible income alternative. Challenges gained’t be sponsored at launch, however Snap “may” supply sponsored ones sooner or later, a Snap spokesperson instructed The Verge.

Challenges are rolling out now within the US, with extra markets to observe. The spokesperson says these funds will probably be along with the tens of millions of {dollars} per 30 days the corporate pays out to creators globally who make high Highlight movies. Snap was paying $1 million per day at launch, however later diminished the sum to a less-specific “millions per month.”

The funds appear to have been working, no less than as of some months in the past. In July, Snap stated every day utilization of Highlight was up 49 % quarter over quarter. Time spent per day was additionally up greater than 60 % within the US — although in each circumstances, Snap didn’t share the precise figures.

Along with Challenges, Snap is including a pair different methods for creators to receives a commission. Gifting is now rolling out globally, permitting viewers to tip creators with digital tokens, of which they’ll get a income lower. Snap can be increasing its Creator Market to incorporate video creators, letting companies join with them for sponsorships. Entry to those options is proscribed, nevertheless: solely accredited “Snap Stars” are eligible for gifting and {the marketplace}, and creators should be invited by Snap to take part in that program.


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