Spotify is making podcasts on its platform extra interactive. The corporate introduced at present that podcasters who create their exhibits in Anchor, its creation software program, will be capable to construct interactive polls and Q&As into their packages. Listeners throughout 160 markets will be capable to interact with them. For now, the performance is barely accessible to Anchor podcasters — not even for individuals who use Megaphone, Spotify’s podcast internet hosting platform — and it solely works on the Spotify app.
To view a ballot or Q&A, you’ll see it on the backside of your Spotify cellular app. When you reply to a ballot, you’ll be capable to see how others voted, whereas Q&A solutions might be despatched to the podcaster privately. These podcasters can then select to pin and publicly show the Spotify username of the one who replied.
The interactive polls had been first examined in September final 12 months, and in February, Spotify introduced them and Q&As to extra creators. The corporate says podcasters have used them to get visitor strategies, hear suggestions, and gamify their exhibits. Apparently, Spotify has additionally examined interactive adverts, however these seemingly have but to launch, even for wider testing.
In fact, these new options permit Spotify to maintain podcasters on the app the place their listeners dwell. They don’t have to advertise their Instagram or some other app to foster engagement, which means they may have a greater success price in encouraging their listeners to share suggestions. On the identical time, it’s one more incentive for podcasters who is perhaps in search of a internet hosting supplier. Anchor creators can already create exhibits with full, licensed music inbuilt, and use the corporate’s sponsorships instrument, so Spotify will seemingly maintain creating performance meant to intrigue and lure podcasters to the service.