For a lot of who observe tech information carefully, Apple’s occasion on Tuesday had a number of large surprises — not as a result of there have been fully surprising bulletins, however as a result of we didn’t see issues we actually thought we’d be getting. Rumors that had sufficient smoke to be virtually a sure-fire factor in earlier years ended up falling flat.

For instance:

The Apple Watch was rumored to get an entire redesign, that includes flat edges and a flat display screen. We noticed this design in renders, reportedly leaked CAD files (which act as a 3D blueprint for merchandise), and even heard that it’d be taking place from famous Apple reporter Mark Gurman two days before the event. Whereas the Apple Watch that confirmed up on stage does have some design tweaks, it seems nothing like what we have been anticipating.

The Collection 7 has a refined model of the identical design we’ve had for years.
Picture: Apple

One other notable analyst, Ming-Chi Kuo, additionally reported days before the event that Apple would debut a brand new set of AirPods, redesigned to incorporate shorter stems. The wi-fi earbud redesign has additionally been rumored for months by Gurman, we’ve even seen alleged pictures of them, and a few famous publications wrote that Apple was set to start out manufacturing on the buds in August. With this rumor, although, it’s attainable that simply the timing was off, and that Apple will launch them at an (after all!) already-rumored future event.

Gurman also suggested that the iPhone 13 might characteristic an always-on show, due to the (precisely rumored) LTPO show that might theoretically permit for the low refresh price wanted to make always-on not destroy the cellphone’s battery. The always-on rumor was additionally backed up by well-known leaker Max Weinbach earlier this yr. Alas, Apple didn’t announce this show characteristic that has been a staple on Android telephones for years.

The iPhone 13 Professional has a show that might allow always-on, however the characteristic is absent.
Picture: Apple

There was additionally just a few common weirdness with rumors this time round. Just a few weeks earlier than the iPhone 13 was introduced, Kuo wrote that it may need the flexibility to speak with satellites, letting you make calls or texts with out cell service. The subsequent day, Bloomberg supplied its personal interpretation, saying that Apple was engaged on a satellite tv for pc communications characteristic for emergency use, and that the iPhone 13 could embody {hardware} for it, however most likely not software program. Nevertheless, when the iPhone 13 spec web page hit Apple’s web site, it didn’t include any mention of the mobile bands that began the starry-eyed rumors within the first place.

In fact, rumors have at all times needed to be taken with a grain of salt, as anybody buying and selling in them is nearly definitely going to be working with incomplete info. Nonetheless, a few of the large names like Kuo and Gurman get it proper so typically — the rumors in regards to the iPad Mini redesign, excessive refresh-rate iPhone show, and smaller notch all got here true, and we even noticed the rumored cinematic digicam mode. Success like that, and the way correct rumors have been in years previous, could make it simpler to neglect the tenuousness of rumors — regardless of what number of instances people like Marques Brownlee remind us.

This isn’t to chuckle at those that believed the rumors, or say that there’s no place for rumors within the buildup to occasions — it may be thrilling to really feel like we’re getting a peek at what’s coming subsequent, and to start out eager about whether or not we’ll choose up the brand new machine, and the way we’ll use it.

P.S. Keep in mind this second if Apple broadcasts one thing that appears suspiciously like a Mac occasion later this fall. This isn’t to say that the 14- and 16-inch redesigned MacBook Professionals with all of the ports and processing energy you ever wished aren’t coming, however treating them as a positive factor might result in some actual heartache.


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