Photograph: Golden Globe Awards/Twitter

Credit score to the Golden Globes: Even after they’re canceled, they nonetheless know learn how to placed on a present.

With the Globes kicked off their normal prime-time perch due to the Hollywood Overseas Press Affiliation’s moral and racial scandals, the 2022 model of the annual awards ceremony was thrown into jeopardy. There could be no red-carpet stunners, no drunken antics, no Ricky Gervais nervously tittering via a monologue. The truth is, there could be no present in any respect. Because the Globes introduced final week, this yr’s ceremony would solely be attended by HFPA members and charity grantees, a transfer the affiliation chalked as much as COVID precautions however certainly had as a lot if no more to do with Hollywood’s mushy boycott of the establishment. To prime it off, the occasion wouldn’t even be livestreamed. As an alternative, the Globes would merely announce the winners over Twitter as if the HFPA had been a neighborhood critics group. Which, if you come to think about it, is what it’s. Nevertheless it was once a neighborhood critics group with a TV deal!

Nevertheless, I doubt any critics circle would be capable to pull off what the Globes achieved Sunday night time: a night of social-media chaos that produced a spherical of good-natured communal ribbing, which collectively felt like extra of an occasion than any of final yr’s glitchy Zoom ceremonies. The Globes weren’t the one factor occurring on Twitter — there was the Euphoria premiere and an NFL recreation with playoff implications — however the Globes had been solely occurring on Twitter, and one way or the other, that made all of the distinction.

Regardless of going down totally on social media, these zombie-Globes nonetheless managed to keep up a necessary Globes-iness — the sense that the whole lot was 5 seconds from going fully off the rails combined with elegant confidence that they had been pulling it off. A few of this was because of tech snafus, just like the time they posted a video of Jamie Lee Curtis, deleted it, then reposted it with none acknowledgement of what went mistaken. However most of it sprung from the Globes’ resolution to take a web page from the Emily in Paris college of social-media posting. (I assume the HPFA did certainly get one thing out of that free journey to Paris.) Simply because the Globes are sometimes so dangerous they’re good, so too had been their tweets ready-made for all of Movie Twitter to affix in on the roast session. There have been low-effort puns:

Weird emoji use that recalled an alien trying to flirt:

And references to tune lyrics that had nothing to do with any of the nominated movies:

The truth is, for a lot of the night time, the Globes shunned mentioning the mission every of the winners had gained for. Was Kenneth Branagh being rewarded for writing Belfast, or was this a long-delayed honor for his work on Henry V? Who might say.

The tweets’ botlike unfamiliarity with the tasks they had been ostensibly celebrating reached its peak with West Facet Story’s win in Finest Movement Image – Musical/Comedy, which the Globes introduced by proclaiming, “If laughter is the best medicine, @WestSideMovie is the cure for what ails you.” In equity, perhaps the HFPA didn’t stick round for the ending, which options three youngsters being murdered. This tweet stayed up for 20 minutes, and as somebody who covers this for a dwelling, let me inform you that these 20 minutes spurred extra curiosity within the awards race than the rest because the starting of the pandemic. However what occurred subsequent was even higher: The Globes changed it with a tweet saying “If music is the best medicine,” thus inventing a completely new idiom only for the sake of masking their ass.

And other people say it should have been an email? When was the final time an e-mail introduced you this a lot pleasure?


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