TikTok has introduced that it’s rolling out Creator Subsequent, a single hub for the entire platform’s monetization instruments, and it additionally outlined some updates for its current creator instruments (by way of TechCrunch). In a post on TikTok’s newsroom, the short-form video platform explains that alongside Creator Subsequent, it’s additionally extensively introducing its tipping characteristic, which lets customers ship cash on to their favourite creators.

That is a part of TikTok’s bigger efforts to retain creators and forestall them from hopping on different networks that pay creators, like Instagram, Fb, YouTube, and Snapchat. When the platform was only a 12 months previous in 2019, customers struggled to seek out methods to earn cash natively by way of the app, as they needed to safe offers and sponsorships exterior of the app. To assist treatment this, the platform later rolled out its $200 million Creator Fund in 2020, splitting up the money to reward the platform’s hottest creators.

TikTok began testing Suggestions as one other means for creators to earn cash this October, however now it seems that the characteristic is on the market to all creators who meet TikTok’s eligibility requirements. The {qualifications} embrace being over the age of 18, having an account in good standing, and having 100,000 followers or extra. TikTok notes that creators will obtain 100% of each tip, and that they’ll be processed by way of fee service Stripe, with tippers incurring a small charge. As TechCrunch factors out, going by way of Stripe ensures that TikTok gained’t must pay Apple’s required 30 % fee for in-app purchases.

In its publish, the platform additionally famous that it’s increasing on its Reside Presents characteristic, which lets viewers reward diamonds — a digital foreign money that’s redeemable for money — throughout livestreams. TikTok is now throwing Video Presents into the combination, permitting customers to donate diamonds throughout common, non-live movies. Identical to with Suggestions, creators should have 100,000 followers or extra (among a few other things) to qualify. That is fairly the change from Reside Presents, which solely require creators to have 1,000 followers or extra.

Moreover, TikTok is giving extra creators entry to its Creator Marketplace, a portal the place creators can discover and collaborate with enterprise companions to earn cash by way of sponsored movies. Creators now want 10,000 followers to entry the Market, versus the previous 100,000 follower requirement.

All of those instruments, together with the Creator Fund, Creator Market, Reside Presents, Video Presents, and Suggestions, will seem throughout the Creator Subsequent portal. TikTok notes that creators should “meet minimum follower requirements,” which may fluctuate relying on area, in addition to 1,000 video views throughout the previous 30 days to make use of Creator Subsequent. The characteristic can also be solely accessible within the US, UK, Germany, France, Italy, and Spain, with help for Canada and Australia arriving within the “coming months.”


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