One in all Amazon’s Fireplace TV companions simply introduced a brand new mannequin which may outshine the tech large’s personal self-branded TVs that launched solely weeks in the past. As we speak Toshiba is introducing the primary Fireplace TV 4K TVs to characteristic native dimming, a backlight expertise that produces improved distinction and black ranges in comparison with the direct LED technique utilized by cheaper units and Amazon’s new Fireplace TV Omni sequence.

Toshiba says the brand new M-Sequence accommodates “up to 48” dimming zones. The TV is available in 55, 65, and 75-inch display screen sizes. So assuming that 48 quantity applies to the most important mannequin, it’s not precisely going to compete with high-end Vizios or TCLs, which pack extra dimming zones into their backlighting programs, but it surely ought to nonetheless make for a major enchancment to total image high quality. Regardless of together with options like Dolby Imaginative and prescient on its largest-size Omni units, Amazon didn’t constructed full-array native dimming into the units. Because the identify suggests, native dimming permits the backlight to light up and dim at completely different areas of the show based mostly on the content material, so darkish scenes seem the best way they need to with out every little thing trying grey.

The brand new M-Sequence Fireplace TVs from Toshiba even have a “120Hz native panel,” so I’ve requested whether or not this implies they’ll certainly help extra fluid gaming from the Xbox Sequence X, S, and PS5. The TVs will go on sale this month at Finest Purchase retail shops for $799.99 (55-inch), $999.99 (65-inch), or $1,199.99 (75-inch). One factor Toshiba’s units share in widespread with the Omni line is that each have embedded microphones for hands-free Alexa voice instructions.

In comparison with Amazon’s aggressively-priced Omni line, you’re undoubtedly paying extra for the “flagship” native dimming characteristic; a 65-inch Omni TV often goes for $829.99, for instance. Nonetheless, it’s good to see these enhancements coming for TVs with Amazon’s software program inbuilt. As extra units with native dimming (and ultimately possibly even Mini LED) are launched, TCL’s higher-end Roku and Google TV units would possibly lastly begin to get some actual competitors from the opposite facet.

There’s clearly extra to a TV than its backlighting, so I look ahead to seeing a Toshiba M550KU TV in particular person to gauge the place the general viewing expertise ranks for the value.

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