Uber isn’t any stranger to subscriptions, providing Amazon Prime-style advantages for a month-to-month payment since 2018. Right now, the corporate is rolling out its newest, dubbed Uber One, which is geared toward highlighting the corporate’s post-pandemic shift to meals and grocery supply.
For $9.99 a month or $49.99 a yr, Uber One members will get entry to perks reminiscent of assured pricing on rides and supply, and reductions reminiscent of 5 p.c off “eligible” rides, meals, and grocery deliveries.
Uber One members gained’t must pay a supply payment for takeout and groceries, could have precedence entry to high rated drivers and couriers, and get $5 money again on late deliveries. They’ll additionally get different “exclusive perks,” reminiscent of varied promotions and “invite-only experiences.”
Uber One is focused on the firm’s most frequent — and constant — prospects, as most individuals will swap forwards and backwards between Uber and Lyft searching for the correct value. Uber needs to reward these prospects who maintain utilizing its product, whether or not its for rides, meals supply, or each.
Uber One will substitute Eats Move, the meals supply model of the corporate’s first buyer subscription product launched in 2018. For $24.99 a month, Uber Move subscribers get 10 p.c off rides and 5 p.c off supply orders. Now, Eats Move members can be robotically upgraded to Uber One initially of their subsequent billing cycle.
For Uber Move members, there can be no adjustments to the plan, but when they want to be a part of Uber One, they would wish to cancel Uber Move and join Uber One.