Should you’re a good Chinese language gadget producer with tens of millions of {dollars} at stake as a result of Amazon banned your ass for inflating consumer opinions… do you roll over? File a lawsuit? Or change a single letter in your title and attempt to sneak again onto Amazon anyhow?

It positive looks like Sunvalley, dad or mum firm of the favored RavPower, Vava and TaoTronics manufacturers, selected door quantity three.

We not too long ago noticed all three banned manufacturers again on the Amazon storefront below the flimsiest of disguises: Vava had modified its title to “Vav,” TaoTronics grew to become “Taotronic,” and RavPower was merely “Rav.” We took screenshots for posterity:

They’re not the one ones, both. Banned model Choetech didn’t even want to alter a letter at first. It simply hid in plain sight.

Amazon didn’t catch any of those listings till we introduced them to the corporate’s consideration practically two weeks in the past, on September seventeenth. It was solely yesterday that the corporate completed eradicating them — as a result of sure, Amazon decided that these have been certainly dangerous actors making an attempt to dodge their bans.

Right here’s the corporate’s full assertion to The Verge:

We blocked these manufacturers, their product element pages, and the promoting accounts used to perpetrate their coverage violations. Sadly, these dangerous actors are motivated and use numerous ways to evade detection of their makes an attempt to hurt sincere clients, promoting companions, and Amazon. We now have numerous proactive controls in place which might be stopping the overwhelming majority of their makes an attempt. Should you uncover a nasty actor making an attempt to reenter our retailer that we’ve missed, we’ll examine shortly and take the suitable actions, together with utilizing this to proceed to enhance our proactive controls. Clients can contact Buyer Service 24/7 through telephone, electronic mail, and chat with any concern they’ve a few product or their buying expertise.

Amazon doesn’t formally have a ban-dodging coverage like another platforms. No, the corporate doesn’t let you have more than one seller account — however that doesn’t essentially apply right here as a result of Amazon wiped these manufacturers’ earlier accounts off the map. The brand new assertion makes it fairly clear that the deterrent doesn’t finish when an organization’s first vendor account is kicked off Amazon; they’re presupposed to be gone.

But when that’s the intent, Amazon must step up its sport.

Between the time we reported this stuff to Amazon and the time they eliminated them, we purchased each single one of many gadgets pictured above, had them shipped to us, and confirmed they have been legit. Whereas we have been ready for them to ship, we discovered much more sellers carrying these banned merchandise, ones we didn’t report back to Amazon, that are nonetheless operational right this moment.

Right here, let me present you the way straightforward it’s to discover a model dodging its ban. Right here’s one other image of that Choetech wi-fi charger:

Take an in depth take a look at the higher left. See how Amazon’s recommending I choose a really related trying charger as a substitute? Let’s click on it.

It’s related as a result of it’s the identical — it’s even bought by “Choe Technology.” Choe Tech. Choetech.

Simply to be completely positive, we purchased that no-name charger from Amazon. Right here it’s, Choetech emblem and all:

Within the upper-right nook of this picture, there’s a sticker that claims “100% official product.” The again of the field has a QR code you’ll be able to scan that takes you to Heck, there’s even a Choetech “Scratch and Check” label so that you might be positive it’s genuine. I couldn’t cease smirking at simply how totally official this product was.

I ought to most likely add that if you happen to search Amazon for “Choetech,” the corporate’s merchandise — 12 of them and counting — are the primary non-sponsored search outcomes. I do know Amazon’s workers can’t be in every single place whacking each mole, but when Amazon’s search engine is aware of precisely how one can direct shoppers to its banned model, you’d suppose the corporate might direct its workers to them as nicely.

In case you’re questioning, no, none of those merchandise got here with a blatant “we’ll give you money for a review” insert card like the ones I’m soliciting for a future story. Three of them did include a card suggesting I be part of their “VIP” program, although.

P.S. Possibly Amazon ought to try Kaloxi, which appears to be like like a useless ringer for TaoTronics. And to the Amazon rep who did snuff out iSmart earlier than I might deliver it to your consideration: kudos!

Sunvalley didn’t instantly reply to a request for remark. Our emails to Choetech bounced.


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