SiriusXM is utilizing Apple Podcasts to promote extra subscriptions, particularly subscriptions for Marvel content material. The corporate launched a brand new Apple Podcast channel in the present day for its Marvel content material, together with a $3.99-per-month subscription providing referred to as Marvel Podcasts Limitless. Paying subscribers will obtain early entry to exhibits — they’ll be every week forward of the extensive launch — together with unique titles, together with Declassified, a story documentary in regards to the historical past of Marvel Comics. (These advantages are additionally obtainable to SiriusXM subscribers inside the SXM app.)

Apple is the unique third-party accomplice for Sirius’ Marvel subscription product, which means, at the very least for now, it gained’t be obtainable by way of every other membership product. This information follows Sirius and Marvel agreeing to a deal in 2019 to make exhibits completely for Sirius properties that includes Marvel’s iconic characters.

Comedian podcasts have more and more change into potential drivers of subscriptions. Spotify and DC Comics signed a deal in February to launch exhibits collectively whereas HBO Max simply premiered its new Batman audio sequence with plans to make it unique to its app. The explanation why are clear: individuals acknowledge the present names and characters, and so they additionally seemingly love content material primarily based on comics — simply have a look at Marvel motion pictures’ success. Whether or not that very same blockbuster standing will be replicated in audio kind, nonetheless, has but to be realized. Nevertheless, with Apple Podcasts on its aspect, and its coveted in-app subscribe button, Sirius may need an opportunity of discovering a considerable new income stream.

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