In a brand new try to stem the movement of anti-vaccine misinformation, YouTube mentioned Wednesday that it won’t allow videos that declare vaccines authorised by well being authorities are harmful or don’t work. The platform can be banning outstanding anti-vaccine accounts, together with Joseph Mercola’s channel and the Robert F. Kennedy Jr.-linked Kids’s Protection Fund.

YouTube pulled advertisements from anti-vaccination content material in 2019, and mentioned in October 2020 that it might take away movies that pushed misinformation round COVID-19 vaccines. The brand new coverage expands to dam misinformation round different vaccines, together with the flu shot, the HPV vaccine, and the measles, mumps, and rubella (MMR) vaccine. Movies that inaccurately declare that the MMR vaccine causes autism or that the flu shot causes infertility, for instance, won’t be allowed below the brand new coverage.

There are some exceptions: YouTube will nonetheless permit movies that embody folks sharing their private experiences with vaccination. It’ll take away that content material if the channels they’re on “demonstrate a pattern of promoting vaccine misinformation.” The rules say that the platform can even permit movies with data violating the coverage if that video contains different context, like statements from medical consultants.

Together with the brand new coverage, YouTube can be terminating the channels of main anti-vaxxers, a YouTube spokesperson confirmed to The Verge. These embody Joseph Mercola, the Kids’s Well being Protection Fund, Erin Elizabeth, and Sherri Tenpenny. Channels for 2 different main figures, Rashid Bhuttar and Ty and Charlene Bollinger, had been terminated just a few months in the past, the spokesperson mentioned.

These anti-vaccine figures are all a part of the “Disinformation Dozen,” a bunch recognized by the Heart for Countering Digital Hate as responsible for the bulk of deceptive claims about vaccines on social media.

YouTube expanded its vaccine insurance policies after noting that misinformation round all vaccines might contribute to distrust across the COVID-19 vaccine, Matt Halprin, YouTube’s vice chairman of worldwide belief and security, told The Washington Post. Over the previous few months, the backlash to COVID-19 vaccinations has been increasing to focus on different vaccines: the Tennessee Division of Well being quickly suspended outreach round childhood vaccinations this summer season, and a Florida state senator said he desires to “review” college vaccination necessities.

Fb equally expanded its vaccine misinformation coverage in February to dam claims that the pictures are harmful.

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