YouTube Rewind — the corporate’s annual year-end round-up of tendencies, creators, memes, and the most well-liked movies on the location — has been canceled for good, the corporate confirmed to TubeFilter immediately.

As an alternative, YouTube will “refocus our energies on celebrating you and the trends that make YouTube [fire emoji] with a different and updated kind of experience,” though the corporate didn’t elaborate additional on what it’ll be changing Rewind with.

YouTube may also be counting on creators on its platform to fill the hole, with a spokesperson telling TubeFilter that it’ll “continue to be inspiring to see the myriad of ways the most creative content producers in the world — our YouTube creators — encapsulate the end of year in their video recaps, as YouTube retires its own Rewind video.”

The information of YouTube canceling Rewind completely isn’t an enormous shock. The corporate already took off 2020, citing the difficulties of the yr: “2020 has been different. And it doesn’t feel right to carry on as if it weren’t.”

However Rewind had already been struggling lengthy earlier than the pandemic. 2018’s video was viciously panned by the YouTube neighborhood (to today, it stays probably the most disliked video ever posted to the platform). Creators argued that the corporate was shifting focus from the “real community” — together with controversial creators like Logan Paul and PewDiePie — in favor of extra advertiser-friendly selections.

And 2019’s video tried to skirt controversy totally by shifting its format from the big-budget mashup of YouTubers from years previous to a extra unusual (and boring) record of clips of most-watched creators, movies, and tendencies.

However whether or not well-received or endlessly dunked on, Rewind movies have been an enormous a part of YouTube’s tradition for the previous decade. Hopefully, no matter YouTube does find yourself doing to interchange its huge year-end celebration finally ends up rather less controversial going ahead.

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